I design the systems
behind the moments
users only notice when they break.
Product Designer specializing in the flows nobody else wants to touch:
onboarding under regulatory constraints, authentication systems, and the moments where trust is either built or lost.
75%+
Onboarding completion (up from 30%)
89%
Cost reduction, card issuance
+60%
Customer conversion growth
I design the systems
behind the moments
users only notice when they break.
Product Designer specializing in the flows nobody else wants to touch:
onboarding under regulatory constraints, authentication systems, and the moments where trust is either built or lost.
75%+
Onboarding completion (up from 30%)
89%
Cost reduction, card issuance
+60%
Customer conversion growth
I design the systems
behind the moments
users only notice when they break.
Product Designer specializing in the flows nobody else wants to touch:
onboarding under regulatory constraints, authentication systems, and the moments where trust is either built or lost.
75%+
Onboarding completion up
from 30%
89%
Cost reduction, card issuance
+60%
Customer conversion growth
Selected projects
Onboarding from 30% to 75%+
A 15-screen account-opening flow with a 30% completion rate, 86% card waste, and an app store going in the wrong direction. I led the redesign under a hard launch deadline, navigating real backend constraints and a C/D demographic that needed a flow built for how they actually use phones, not how the system needed to collect data.
Onboarding from 30% to 75%+
A 15-screen account-opening flow with a 30% completion rate, 86% card waste, and an app store going in the wrong direction. I led the redesign under a hard launch deadline, navigating real backend constraints and a C/D demographic that needed a flow built for how they actually use phones, not how the system needed to collect data.
Onboarding from 30% to 75%+
A 15-screen account-opening flow with a 30% completion rate, 86% card waste, and an app store going in the wrong direction. I led the redesign under a hard launch deadline, navigating real backend constraints and a C/D demographic that needed a flow built for how they actually use phones, not how the system needed to collect data.
Five AI skills I built because generic feedback was making my work worse
I got tired of AI feedback that sounded right but wasn't grounded in anything, so I built five skills for Claude that fix that. Each one covers a different stage of design work (auditing, critique, strategic design, discovery, and frontend spec) and every output labels what's data, what's estimated, and what's an inference. All five are open source on GitHub.
Five AI skills I built because generic feedback was making my work worse
I got tired of AI feedback that sounded right but wasn't grounded in anything, so I built five skills for Claude that fix that. Each one covers a different stage of design work (auditing, critique, strategic design, discovery, and frontend spec) and every output labels what's data, what's estimated, and what's an inference. All five are open source on GitHub.
Five AI skills I built because generic feedback was making my work worse
I got tired of AI feedback that sounded right but wasn't grounded in anything, so I built five skills for Claude that fix that. Each one covers a different stage of design work (auditing, critique, strategic design, discovery, and frontend spec) and every output labels what's data, what's estimated, and what's an inference. All five are open source on GitHub.
Three fragmented login systems. One unified authentication layer
A client with three separate websites and three fragmented login systems needed a unified identity layer: LGPD and GDPR compliant, SSO across all properties, integrated with VTEX. The design challenge was making enterprise-grade IAM infrastructure feel like a consumer product.
Three fragmented login systems. One unified authentication layer
A client with three separate websites and three fragmented login systems needed a unified identity layer: LGPD and GDPR compliant, SSO across all properties, integrated with VTEX. The design challenge was making enterprise-grade IAM infrastructure feel like a consumer product.
Three fragmented login systems. One unified authentication layer
A client with three separate websites and three fragmented login systems needed a unified identity layer: LGPD and GDPR compliant, SSO across all properties, integrated with VTEX. The design challenge was making enterprise-grade IAM infrastructure feel like a consumer product.
I came from engineering. I stayed for the problems.
I came to design through software engineering, which means I understand what I'm asking for when I hand off a spec. That background shapes every decision: I design within real constraints, not ideal ones. I can read the technical objection before it's raised, and I know when to push back.
My focus is the high-stakes flows that users only notice when they break: onboarding, authentication, registration, checkout. I've shipped these in fintech for underbanked demographics, under LGPD compliance requirements, with hard technical constraints and hard launch deadlines.
Scrum.org
Professional Scrum with User Experience I
Scrum.org
Professional Scrum with User Experience I
Ross Mullen
Introduction to Web Accessibility WCAG 2.1
Ross Mullen
Introduction to Web Accessibility WCAG 2.1
Microsoft
Responsible Prompting for Business: Unlocking the Power of AI
Microsoft
Responsible Prompting for Business: Unlocking the Power of AI
Rob Sutcliffe
Master Digital Product Design: UX Research & UI Design