I design systems that make complex products clearer.

Mid-level Product Designer with more than 4 years in B2B and B2C products. Onboarding, authentication, Design Systems, and technical delivery, with systems thinking shaped by Control and Automation Engineering.

75%+

Onboarding completion: from 30% to 75%+

89%

Reduction in annual card issuance costs

+60%

Growth in customer conversion

Product results after launch, achieved through the combined work of design, engineering, and business teams.

I design systems that make complex products clearer.

75%+

Onboarding completion: from 30% to 75%+

89%

Reduction in annual card issuance costs

+60%

Growth in customer conversion

Product results after launch, achieved through the combined work of design, engineering, and business teams.

I design systems that make complex products clearer.

75%+

Onboarding completion: from 30% to 75%+

89%

Reduction in annual card issuance costs

+60%

Growth in customer conversion

Product results after launch, achieved through the combined work of design, engineering, and business teams.

Figma–Framer

From Figma to an interactive portfolio

Turn Figma screens and flows into a navigable experience in your portfolio. A practical guide with ChatGPT Work, examples, and prompts you can adapt to your project.

Explore the guide

Graphic composition with the blue Framer symbol.

Prototypes

View all

Explore product journeys and see how design decisions become interactive experiences.

How are you feeling?

Illustrative preview

Mood check-in

A journey to recognise how you feel and find a useful next step.

Explore prototype

Your practice, your pace

Illustrative preview

Meditator profile

An experience that explores preferences and guides the start of a practice.

Explore prototype

Selected projects

View all

Learn More

Cover image for the onboarding redesign case study for a Brazilian fintech.

Onboarding: from 30% to 75%+ completion

Redesign of an onboarding flow with 15 screens and 30% completion. I led the design in collaboration with engineering and business teams, accounting for the launch deadline, backend rules, and shared device use among customers in socioeconomic classes C and D.

Onboarding: from 30% to 75%+ completion

Cover image for the toolkit of five AI skills for UX work.

Five AI skills to bring rigor to UX work

I created and released five skills for Claude: UX Audit, Design Critique, UX Design, Discovery, and Frontend Spec. The toolkit puts function before aesthetics and distinguishes data, estimates, and inferences.

Five AI skills to bring rigor to UX work

Cover image for the unified authentication case study using Keycloak.

Three fragmented logins. One unified authentication experience.

Design of a Keycloak identity layer for three sites, with SSO and VTEX integration. Shared structure, brand-specific visual identity, and privacy requirements discussed with engineering and legal teams.

Three fragmented logins. One unified authentication experience.

I came from engineering. In design, I found problems worth solving.

My background in Control and Automation Engineering and my development experience help me connect user experience, business rules, and implementation. When delivering a specification, I consider the product’s real constraints, discuss alternatives with engineering, and document the reasoning.

I work on flows where clarity and trust matter: onboarding, authentication, registration, and checkout. I have experience in fintech and complex B2B and B2C products, combining research, accessibility, design systems, and technical collaboration.