Selected projects
Four Product Design case studies and an open-source toolkit. Organized by process depth and documented impact.
Selected projects
Four Product Design case studies and an open-source toolkit. Organized by process depth and documented impact.
Onboarding: from 30% to 75%+ completion
Redesign of an onboarding flow with 15 screens and 30% completion. I led the design in collaboration with engineering and business teams, accounting for the launch deadline, backend rules, and shared device use among customers in socioeconomic classes C and D.
Five AI skills to bring rigor to UX work
I created and released five skills for Claude: UX Audit, Design Critique, UX Design, Discovery, and Frontend Spec. The toolkit puts function before aesthetics and distinguishes data, estimates, and inferences.
Three fragmented logins. One unified authentication experience.
Design of a Keycloak identity layer for three sites, with SSO and VTEX integration. Shared structure, brand-specific visual identity, and privacy requirements discussed with engineering and legal teams.
Financial transparency for Gen Z
Strategic exploration for a youth-focused fintech: 12 interviews with people aged 15 to 21, 8 conversations with guardians, a workshop with 6 participants, and analysis of 5 competitors. Strategy and design deliverables, with no implementation or post-launch metrics.
Payment migration with continuity of experience
Checkout redesign for an Australian paint retailer during migration to Windcave. Technical documentation, brand consistency, and error recovery guided the design. Implemented; conversion metrics are confidential.
Onboarding: from 30% to 75%+ completion
Redesign of an onboarding flow with 15 screens and 30% completion. I led the design in collaboration with engineering and business teams, accounting for the launch deadline, backend rules, and shared device use among customers in socioeconomic classes C and D.
Five AI skills to bring rigor to UX work
I created and released five skills for Claude: UX Audit, Design Critique, UX Design, Discovery, and Frontend Spec. The toolkit puts function before aesthetics and distinguishes data, estimates, and inferences.
Three fragmented logins. One unified authentication experience.
Design of a Keycloak identity layer for three sites, with SSO and VTEX integration. Shared structure, brand-specific visual identity, and privacy requirements discussed with engineering and legal teams.
Financial transparency for Gen Z
Strategic exploration for a youth-focused fintech: 12 interviews with people aged 15 to 21, 8 conversations with guardians, a workshop with 6 participants, and analysis of 5 competitors. Strategy and design deliverables, with no implementation or post-launch metrics.
Payment migration with continuity of experience
Checkout redesign for an Australian paint retailer during migration to Windcave. Technical documentation, brand consistency, and error recovery guided the design. Implemented; conversion metrics are confidential.