Livelo e Marfrig - Campanhas visuais terceirizadas

Livelo e Marfrig - Campanhas visuais terceirizadas

BUSINESS

Graphic Designer

YEAR

2024

Livelo

Throughout 2024 , I executed visual campaigns for Livelo aimed at major partners such as Mycon, BTG, and Coris. The materials were developed for distribution across social media, including Instagram, as well as dedicated pages within Livelo’s own ecosystem.

The focus of the work was translating commercial campaigns into clear visual assets, consistent with the brand identity and adapted to different formats and channels.




Marfrig

Also in 2025, at Marfrig, I worked on the creation of graphic materials for sales campaigns and internal brand incentive programs. The work involved producing promotional assets aligned with the company’s corporate communication, maintaining visual consistency and clarity in the message, even in more direct commercial contexts.

Function first

The hierarchy is fixed: function, clarity,

accessibility, feedback, efficiency,

consistency — aesthetics last.

🔍

Transparency

Every insight is labeled — DATA,

ESTIMATED, or INFERENCE — so you always

know what's a fact.

📐

Principles, not opinions

Feedback is grounded in established

frameworks: Nielsen, Fitts, Gestalt, Von

Restorff, WCAG 2.1.

🎯

Precision over vagueness

Every output includes exact values, hex

codes, pixel sizes, and WCAG levels.

Nothing is left to interpretation.

Open Source. Free to use.

All 5 skills are available on GitHub. Download, modify, or build on top of them.

Hi, I'm João Calixto. I'm a designer who cares about craft, clarity, and outcomes.

Hi, I'm João Calixto. I'm a designer who cares about craft, clarity, and outcomes.

Hi, I'm João Calixto. I'm a designer who cares about craft, clarity, and outcomes.