BUSINESS
UX/ UI Product Design
YEAR
2024
Context & Problem Definition
Current System Analysis: To ensure smooth user transition, comprehensive analysis of the existing payment system was conducted to identify familiar processes that should be preserved and pain points requiring resolution.

Strategic Objectives
Adapt user experience to seamlessly integrate Windcave payment gateway
Redesign user interface reflecting updated payment process while maintaining brand consistency
Deliver user-friendly experience aligned with Australian cultural norms and shopping expectations

Business Challenges
Understanding nuances of Australian online shopping culture and payment preferences
Improving overall user experience during critical checkout conversion moment
Bridging technical Windcave implementation with customer-centric design approach.
Technical Solution Analysis
Windcave Payment Gateway: Windcave operates as a widely adopted, reliable payment gateway featuring secure, standardized interface displaying sale codes, amounts, and card details. The system ensures compliance with international security standards including PCI DSS and integrates seamlessly with e-commerce platforms.

Raw Implementation Limitations: The unmodified Windcave interface presented significant UX challenges for the retailer's specific context.

Identified Issues with Raw Windcave:
Visual inconsistencies with existing site style guide
Potential user hesitation due to interface mismatch
Trust concerns during checkout process stemming from design discontinuity
Design Solution
UI Redesign Strategy: The design approach focused on creating modal-like interaction patterns to maintain user focus during payment entry while preserving familiar visual language.
Key Design Decisions:
Modal/pop-up interaction pattern for concentrated payment focus
Integrated close functionality (red button) for user control and withdrawal option
Visual consistency with existing site design system


